Search Engine Marketing is a broader keyword optimization social media marketing
Search engine marketing management - SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO.
SEM is a broader and much complex process which we apply on your website. We believe that SEO including all of its subset (offpage and onpage SEO) is part of SEM. Since we guarantee our work and results we would like our clients to have a clear view with what we are doing. Locating your web portal on the first page is not the end of online marketing. We also aply additional techniques and procedure to ensure that you generate the right traffic for your website and eventually your business.
1. keyword research and analysis - Ever wonder why developers attached SEO services which are normally phrased as automatic, packaged search engine friendly converter, SEO component converter, plug in and or auto rewrites to their proposals. Its simply because its on page SEO.
- Keyword research and analysis involves three "steps". First is ensuring that the site can be indexed by search engines (google,yahoo,bing, others). Second finding the most relevant and popular keywords for the site and its products, and Finally using those keywords on the site in a way that will generate and convert traffic.
- Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.
- Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.